How to Develop Your Brand’s Sound

It’s not what you say, it’s how you say it. 👂

Don’t get me wrong; what you’re saying is still really important. The information you provide to your audience should be accurate and thorough in order to establish trust.

That said, setting information to a pleasant tone can make the difference between a lead stopping to look versus walking on by. Think of the Siren’s song in The Odyssey 🎶, but instead of trying to wreck sailor’s ships and devouring crews, we’re trying to solve our customer’s problems!

Ok, that analogy was a little dark, but that’s just part of my tone. That might turn some people off, but it’s also a perfect example of the other benefit of utilizing tone: repulsion.

But why would any brand want to shoo away potential customers? To make room for the RIGHT customers. If you’ve been in business for some time, you know how crushing it can be to invest time and resources into courting the wrong client. Whether it was an issue regarding price, personality, or expectations, you’re not getting back what you put into it. Using tone to deter certain types of leads can save you a lot of money in the long run.

How does your brand utilize tone? Are you using the sound of your brand’s voice intentionally? Did you ever run into an instance where your tone helped or hurt your chances with a prospect?

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