How bad could it be?
Most branding authorities prefer to focus on the positive side of establishing and delivering your unique value. They’re not wrong to praise the outcome of a well designed and delivered brand identity. It’s hard not to get excited at the prospect of customers that literally love what you do. After all, we all desire validation beyond the monetary exchange between producer and consumer.
But what about when the hits the fan?
I wish I could say that proper planning and deliberate execution was a panacea for disaster, but it’s not. Life has a way of bucking us off the horse even when we’ve taken all possible precautions. It can be exceedingly defeating when it happens and we watch our hard work seemingly fade from view as we are washed away in a circumstantial tide.
So what can we do in these situations to get things back on track? There are a few things you can keep in mind.
Was it really out of your control?
As contradictory as they are, denial and self-ridicule are both relatively standard reactions to negative circumstances. Regardless of what feeling comes first, an objective evaluation of how and why a situation transpired can help us come to terms the problems at hand. Knowing whether or not you could or couldn’t have done anything to prevent the problem will give you valuable information moving forward.
If you could have done something differently, do not use this as an opportunity to dwell on your failures, but as an opportunity to grow and develop as a person. If the situation was unavoidable, you can take comfort in knowing you were doing your best. Your mindset will partially determine how effective your work to correct the situation will be, so be deliberate in your work to gain understanding. Lay the groundwork necessary to rebuild with even greater strength.
What can you control?
When things fall apart, we’re generally left with a messy pile of miscellania. The mere thought of such a hellish heap can cause anxiety.
Take a deep breath.
Now let’s take on this miserable mound one step at a time. Take an inventory of all the items make up this pile. What could you do something about right now and what’s too deep in the much to be moved? Once we come to terms with what is and isn’t possible at this moment, we can mentally compartmentalize the things we can and can’t change right now.
Once you’ve thoroughly considered the problem, you’re finally ready to execute. If we move forward without doing so, we run the risk of putting the cart before the horse, incurring a great deal of wasted time and energy. The last thing we want to do in a time of crisis is to allow the problem to claim anymore from us than it already has.
What problems are you currently dealing with? How have you handled problems in the past? Share your experience in the comments.